Brands

Branding

Mastercard Tweaks Its Brand Mark to Adapt to a Digital Environment

7 Jan, 2019

Branding

Burberry reveals new logo

ArabAd staff 3 Aug, 2018

Advertising

Beirut Beer: A Young, Fearless and Defiant Brand

Iain Akerman 14 Jun, 2018

Branding

Gulf Air Introduces New Identity

ArabAd staff 16 May, 2018

Advertising

Are brands on the right side of history?

Iain Akerman 9 Aug, 2017

Ads of the Week

La Gomme à Mâcher, the take off and landing chewing gum, a new offering by Air France

10 Jul, 2017

Branding

Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC

10 Apr, 2017

Advertising

What comparative ad? When comparison is not so

Tarek Chemaly 5 Oct, 2016

Advertising

Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light

Tarek Chemaly 10 Jun, 2016

Tech/Digital/AI

Empowering Brands with Wearables

Rasha Rteil 24 Feb, 2016

Campaigns

Roadster Diner‘s Giving Bloggers Extra Love

ArabAd staff 1 Oct, 2015

Branding

How Can Middle Eastern Brands Go Global?

Peter Knapp 9 Mar, 2015

Tech/Digital/AI

The Content Traps & 10 Principles for Creating Quality Content for Online Platforms

Amr Sallam 14 Apr, 2014

Branding

Rising Above the Noise

Anthony Ryman 6 Mar, 2014