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AppsFlyer

UAE App Economy Enters Profitability Era as Finance Installs Surge 700% and Ad Fraud on Android Plummets 50% Image

News

UAE App Economy Enters Profitability Era as Finance Installs Surge 700% and Ad Fraud on Android Plummets 50%

ArabAd's staff 20 Nov, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Tech/Digital/AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Tech/Digital/AI

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE Image

In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4 Dec, 2024

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index Image

In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

AppsFlyer rolls out Privacy Sandbox on Android Image

In Brief

AppsFlyer rolls out Privacy Sandbox on Android

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Tech/Digital/AI

AppsFlyer investigates shifts behind mobile gaming's modest growth

Google is changing its approach to Privacy Sandbox Image

In Brief

Google is changing its approach to Privacy Sandbox

ArabAd's staff 25 Jul, 2024

AppsFlyer's new report shows uplift for eCommerce apps Image

Tech/Digital/AI

AppsFlyer's new report shows uplift for eCommerce apps

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms Image

In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Image

Tech/Digital/AI

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape Image

In Brief

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer Image

Tech/Digital/AI

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report Image

In Brief

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report