WOO

Studies/Reports

The Billboards Are Still Paying Off: Global OOH Posts Another Strong Year

Ghada Azzi 7 Jul, 2026

Media

WOO Expands Global OOH Measurement Guidelines as Industry Moves Toward More Unified Audience Data

Ghada Azzi 1 Jul, 2026

In Brief

WOO Taps Cheil’s Hun Choi as Keynote speaker for Seoul Forum

Gaya Salam 20 Oct, 2025

Media

WOO APAC Forum Puts Audience Measurement in the Spotlight

Gaya Salam 25 Sep, 2025

In Brief

WOO Tackles OOH’s Future in Seoul as Global Network Expands

Gaya Salam 23 Sep, 2025

In Brief

oOh!media CEO Cathy O'Connor to be headline speaker on growth of Retail Media at WOO annual Congress

ArabAd's staff 23 Mar, 2025

In Brief

Dino Burbidge joins WOO as its first creative-in-residence

ArabAd's staff 28 Jan, 2025

In Brief

WOO partners with Japanese OOH industry for Tokyo conference

ArabAd's staff 26 Jan, 2025

In Brief

WOO Annual World Congress to be held in Mexico City in 2025

ArabAd's staff 7 Dec, 2024

In Brief

Ströer's Christian Schmalzl warns against neglecting the potential of Classic OOH advertising

ArabAd's staff 13 Nov, 2024

In Brief

WOO President Tom Goddard shares ten commandments for OOH growth

ArabAd's staff 6 Nov, 2024

In Brief

14 new members join the World Out of Home Organization

ArabAd's staff 1 Nov, 2024

In Brief

Moleskine's Anna Meneguzzo set to speak at WOO Europe Forum

ArabAd's staff 16 Oct, 2024

In Brief

WOO European Regional Forum speakers' lineup locked

ArabAd's staff 10 Oct, 2024

In Brief

Alight Media's Matthew Dearden to tackle Retail Media at WOO Milan

ArabAd's staff 30 Sep, 2024