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In Brief

Art & Design

Nielsen

The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ Image

In Brief

The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

ArabAd's staff 22 Mar, 2025

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey Image

In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8 Oct, 2024

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024 Image

In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

NielsenIQ reveals new insights on GCC shoppers Image

In Brief

NielsenIQ reveals new insights on GCC shoppers

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia Image

In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space Image

In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform Image

In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands Image

Tech/Digital/AI

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands