Social Media

Tech/Digital/AI

OTT content is the new global influencer

Pooja Suvarna, Mediaplus ME 5 Apr, 2023

In Brief

Earned Effect study outlines the business impact of campaigns that earn coverage and conversation

4 Apr, 2023

Branding

How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022

ArabAd's staff 4 Apr, 2023

Tech/Digital/AI

Industry experts share social media trends expected in 2023

ArabAd's staff 29 Mar, 2023

Tech/Digital/AI

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

Christina Fakhry 23 Mar, 2023

In Brief

CNN's #MyFreedomDay aims to raise awareness of modern-day slavery

16 Mar, 2023

In Brief

Video series by TikTok highlights how brands can drive results during Ramadan

15 Mar, 2023

In Brief

TikTok & MBC Media Solutions partner to bring best content during Ramadan

6 Mar, 2023

In Brief

WhatsApp is the favorite platform among social media users

3 Mar, 2023

Industry Talk

Combatting Fake News: The EU's Motivations, Strategies and Challenges

Ghada Azzi 2 Mar, 2023

In Brief

What are the most popular brands on Instagram

25 Feb, 2023

In Brief

Meta annual study reveals behavioral insights during Ramadan

7 Feb, 2023

In Brief

TikTok, the ideal addition to a marketer's Ramadan media mix, says study

7 Feb, 2023

In Brief

Socialize appoints new Influencer Manager to boost the agency’s creator capabilities

3 Feb, 2023

Advertising

Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction

ArabAd's staff 3 Feb, 2023