Social Media

In Brief

The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents

ArabAd's staff 2 Sep, 2024

In Brief

Snapchat launches new safety resources specifically for educators

2 Sep, 2024

In Brief

The ‘Summer of Sunsilk’ powered by JoeFish to make girls ‘shine strong’

ArabAd's staff 1 Sep, 2024

In Brief

X's popularity in the social media space keeps shrinking

30 Aug, 2024

In Brief

TikTok launches a campaign in Lebanon designed to ensure a safe online environment

ArabAd's staff 27 Aug, 2024

In Brief

YouTube's market share sees biggest increase among social media giants

31 Jul, 2024

Tech/Digital/AI

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

In Brief

MCN launches McCann Content Studios in the Middle East

ArabAd's staff 2 Jul, 2024

Industry Talk

Public relations in the dock

Iain Akerman 26 Jun, 2024

In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

25 Jun, 2024

In Brief

Telefanz launches as TikTok rival

ArabAd's staff 24 Jun, 2024

In Brief

Snap celebrates its great role in the GCC culture through new campaign

16 May, 2024

Tech/Digital/AI

Social Media advertising spending to grow by 6% in 2024

2 May, 2024

In Brief

Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours

29 Apr, 2024

Ads of the Week

Closeup #GetCloserToLove campaign by ‿ and us breaks ‘Dating’ taboo

20 Mar, 2024