Sports

In Brief

Wolves trail through Dubai Mall for the opening of SQUATWOLF's store

ArabAd's staff 30 Oct, 2024

In Brief

New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

ArabAd's staff 29 Oct, 2024

Advertising

PUMA and M&C Saatchi ME celebrate the heart and soul of street cricket through ‘Play The City’ initiative

ArabAd's staff 14 Oct, 2024

In Brief

Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal

ArabAd's staff 7 Oct, 2024

In Brief

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

ArabAd's staff 24 Sep, 2024

Ads of the Week

New campaign for PUMA & Al Hilal shows the unbreakable passion for football in Saudi Arabia

ArabAd's staff 21 Aug, 2024

In Brief

WARC Consumer Trends report 2024: Five trends to watch

26 Jul, 2024

In Brief

MG Motor named 'Official Automotive Partner' for Arsenal

ArabAd's staff 23 Jul, 2024

Ads of the Week

Deliveroo’s ‘Euro Munch Match’ by ‿ and us, a classic example of moment marketing

ArabAd's staff 18 Jul, 2024

In Brief

NEOM and AFC extend global multi-year partnership

11 Jul, 2024

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

In Brief

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants

5 Mar, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

In Brief

Visa and Red Bull F1 Teams enter global partnership

27 Jan, 2024

In Brief

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

21 Dec, 2023