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In Brief

Art & Design

Consumer Behavior

Data-driven advertising key to reaching back-to-school shoppers in the UAE Image

Tech/Digital/AI

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories Image

In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

Are you not entertained? Image

Advertising

Are you not entertained?

Annie Arsane, TikTok 3 Jul, 2023

UAE consumers want brands to understand them, reveals ServiceNow survey Image

In Brief

UAE consumers want brands to understand them, reveals ServiceNow survey

UAE consumer seeking sustainable packaging solutions, survey shows Image

In Brief

UAE consumer seeking sustainable packaging solutions, survey shows

Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025 Image

In Brief

Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025

Meta annual study reveals behavioral insights during Ramadan Image

In Brief

Meta annual study reveals behavioral insights during Ramadan

New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services Image

In Brief

New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services

Four mobile app predictions for 2023 that every UAE marketer should be aware of Image

Tech/Digital/AI

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14 Dec, 2022

MENA’s Digital Economy is evolving faster than ever, finds checkout.com report Image

In Brief

MENA’s Digital Economy is evolving faster than ever, finds checkout.com report

New Research from Deliverect and Qoot finds unique insight about the F&B industry in KSA Image

In Brief

New Research from Deliverect and Qoot finds unique insight about the F&B industry in KSA

UAE consumers plan to adjust their lifestyle amid high inflation, reveals new survey Image

In Brief

UAE consumers plan to adjust their lifestyle amid high inflation, reveals new survey

Research from Deliverect identify consumers' habits when it comes to restaurant offerings Image

In Brief

Research from Deliverect identify consumers' habits when it comes to restaurant offerings

Havas Middle East publishes its first regional Prosumer Report 'Generation Covid' Image

In Brief

Havas Middle East publishes its first regional Prosumer Report 'Generation Covid'

What about consumer behaviour today? Image

Free Talk

What about consumer behaviour today?

Roger Halaby 14 Sep, 2022