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Influence is Evolving, and Creators are Leading Image

Tech/Digital/AI

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

Famesters reveals groundbreaking AI in influencer marketing report Image

Tech/Digital/AI

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Tech/Digital/AI

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Image

Tech/Digital/AI

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know

Lorenzo Luiso, Brick Digital 10 Oct, 2024

How to launch your first influencer marketing campaign: a 7-step guide Image

Tech/Digital/AI

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Shopping apps are thriving: annual revenue hit over $33 billion in five years Image

Tech/Digital/AI

Shopping apps are thriving: annual revenue hit over $33 billion in five years

ArabAd's staff 26 Sep, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Tech/Digital/AI

MENA mobile sales grew by 20% in the first half of 2024

74% of web users unaware of digital tracking Image

Tech/Digital/AI

74% of web users unaware of digital tracking

ArabAd's staff 22 Sep, 2024

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Tech/Digital/AI

AppsFlyer investigates shifts behind mobile gaming's modest growth

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Tech/Digital/AI

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

How to grow new customers from seed data Image

Tech/Digital/AI

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

AppsFlyer's new report shows uplift for eCommerce apps Image

Tech/Digital/AI

AppsFlyer's new report shows uplift for eCommerce apps

People want to follow people, not faceless brands Image

Tech/Digital/AI

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

Leveraging audience segmentation in CTV sports advertising Image

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024