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Seven trends to keep an eye on in the marcomms industry in 2023 Image

Tech/Digital/AI

Seven trends to keep an eye on in the marcomms industry in 2023

Four mobile app predictions for 2023 that every UAE marketer should be aware of Image

Tech/Digital/AI

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14 Dec, 2022

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Image

Tech/Digital/AI

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Paul Wright 25 Oct, 2022

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index Image

Tech/Digital/AI

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

Five major mistakes brands make when conducting an influencer marketing campaign Image

Tech/Digital/AI

Five major mistakes brands make when conducting an influencer marketing campaign

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Image

Tech/Digital/AI

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

Building a sustainable and impactful addressable advertising strategy through inventory curation Image

Tech/Digital/AI

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

Tech/Digital/AI

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk 29 Sep, 2022

The popularity of NFTs is surging Image

Tech/Digital/AI

The popularity of NFTs is surging

ArabAd's staff 1 Sep, 2022

Top AdTech formats that are generating the best result in 2022 Image

Tech/Digital/AI

Top AdTech formats that are generating the best result in 2022

Mobile app installs and spending among UAE consumers is on the rise, new research shows Image

Tech/Digital/AI

Mobile app installs and spending among UAE consumers is on the rise, new research shows

About SHAREit, one of the fastest growing apps globally, and its development strategy Image

Tech/Digital/AI

About SHAREit, one of the fastest growing apps globally, and its development strategy

Most popular apps of 2022 Image

Tech/Digital/AI

Most popular apps of 2022

ArabAd's staff 13 Jul, 2022

Blockchain technology finding its way into digital advertising Image

Tech/Digital/AI

Blockchain technology finding its way into digital advertising

Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around Image

Tech/Digital/AI

Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around

ArabAd's staff 30 Jun, 2022