Industry Talk > Free Talk

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

POV

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

Free Talk

The Art of Reinvention

Alex Andrakis, Andrakis Consultancy 16 Sep, 2024

Free Talk

Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)

Abdollah J. Zeynabi, TBWA\RAAD 9 Sep, 2024

Free Talk

What the Prisoner’s Dilemma Can Teach Us About Pitching

Alexandra Richards, Gambit 28 Aug, 2024

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024

Free Talk

‘I Wish I Could’

Roger Halaby, Hanging Gardens 13 Aug, 2024

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Nadim Khoury 24 Jul, 2024

POV

Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’

Sachini Imbuldeniya, House of Oddities 27 Jun, 2024

Ad, Close & Personal

Khaled AlShehhi: ‘I find my focus in silence’

24 Jun, 2024

Free Talk

The problem of Dubai is Dubai

Mounir Harfouche, MullenLowe MENA 20 Jun, 2024

Free Talk

Dolly Saidy: 'Let’s produce responsibly' 

Dolly Saidy Makhoul, Mint MENA 19 Jun, 2024