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Campaigns

Binance Launches ‘Humans of Binance’ to Humanize Crypto Through Real Stories

Ghada Azzi 3 Sep, 2025

Advertising

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index

Gaya Salam 6 Aug, 2025

Advertising

OLX Lebanon Lets Users Decide—and They Chose Loyalty

Ghada Azzi 31 Jul, 2025

Advertising

Royal Jordanian taps into a trending scandal with wit and real-time relevance

Ghada Azzi 23 Jul, 2025

In Brief

PUMA Drops CGI-Teaser Ahead of Egyptian Campaign Reveal

Gaya Salam 2 Jul, 2025

Awards

PIMO & Memac Ogilvy among White Square's 2025 Winners

Ghada Azzi 27 Jun, 2025

Advertising

Rumour, Star Power, and a Bakala: Inside Holsten’s Georgina Campaign

Ghada Azzi 26 Jun, 2025

Features

One day in the Life of a Communication Exec in Beirut

1 Oct, 2015

News

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025

Ghada Azzi 10 Jun, 2025

Campaigns

Pickl launches first regional Ramadan campaign focused on community giving

ArabAd's staff 18 Mar, 2025

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

Ads of the Week

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

Rebecca Isaac 3 Mar, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025