Absen, a global LED display products and service supplier, has retained Out of Home Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy. The group, led by its Chairman Hansen Ding was founded...
Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has sealed a strategic agreement with Pikasso, the renowned Out-of-Home advertising company operating across diverse international markets. This collaboration will see LMX seamlessly incorporate Pikasso's dynamic Digital Out-of-Home (DOOH) screens into its platform, granting advertisers streamlined access to...
Carat, a dentsu company, has partnered with Oktopus Group, a media and planning agency in Pakistan. Going forward Oktopus Group will be co-branded as Carat, and continuing its ongoing investment into the market, Carat will work with local management on developing a leading go-to market offering that combines Oktopus’ local...
TBWA\RAAD has entered a partnership with Core42, a G42 company, marking a milestone in the field of artificial intelligence. This unprecedented collaboration establishes TBWA\RAAD as the first creative agency to harness the creative potential of Jais, the world's leading Arabic Large Language Model (LLM). Speaking of the partnership, Joe Lahham,...
Global socially-led creative agency We Are Social has reaffirmed its commitment to investing in future focused technologies, by announcing a number of updates to its innovation arm, .XYZ. .XYZ, which was first launched by the agency in 2021 to explore opportunities related to Web3, is a specialist division that brings...
Athar – Saudi Festival of Creativity, the much-anticipated gathering of the creative marketing industry in the Kingdom, has announced 'Maheerah', its women’s empowerment programme, for the festival’s inaugural edition. Organised in partnership with Publicis Groupe Middle East, Maheerah is an acceleration initiative designed for women poised for career advancement within...
Media Blends, the diversified and innovative media solutions agency operating across Egypt, UAE and KSA, has joined forces with Abu Dhabi landmark YAS Island and the globally-renowned master planner and operator MIRAL to roll out a new and exclusive DOOH network across YAS Island and Al Saadiyat Island in Abu...
WPP has announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company. VML unites two of the most awarded creative agencies in the world, each with world-class...
The One Club for Creativity has announced the first group of top global creative leaders who will serve as Jury Presidents for The One Show 2024. This represents the first time in its 51-year history that The One Show will have Jury Presidents. These top creatives from around the world...
FP7McCann has appointed Tarek Ali Ahmad as the Managing Director for its Dubai branch, effective immediately. Tarek will succeed Jon Marchant, who will leave the agency on November 30th after an impressive 15 years with McCann, six of which he served with FP7McCann in Dubai, to pursue a new role...
Atlantis Dubai, the iconic entertainment destination comprised of two world-class resorts – Atlantis, The Palm and Atlantis The Royal as well as the world’s largest waterpark, Atlantis Aquaventure – has reappointed Brazen MENA to handle its public relations. In line with Atlantis Dubai’s objectives, Brazen MENA will be responsible to...
On the occasion of the Breast Cancer Awareness Month, LAU Medical Centers and OOH company Pikasso have joined forces and took a bold step towards raising awareness in order to show unwavering support for those affected by breast cancer. The now recognizable yellow frames of the Pikasso billboards have been transformed...
The Sandbox, a decentralized gaming virtual world and subsidiary of Animoca Brands, is partnering up with Sandsoft, the mobile-first Riyadh-headquartered game developer, publisher and investor powered by AAA talent. Sandsoft will be a key partner in The Sandbox’s expansion into Saudi Arabia and the Middle East and will also be...
Award-winning agency BPG (Bates PanGulf, part of WPP) has announced that it is doubling down on investment in AI tools. The announcement was made at the company's recently concluded 27th annual offsite, which brought together BPG’s teams from its full-service hubs in UAE, Kuwait and Saudi Arabia, as well as...
In a display of creative excellence, FP7McCann secured an impressive array of accolades, including 2 Gold Awards, 2 Silver Awards, 3 Bronze Awards, and the prestigious Grand Prix at the 45th annual Loeries Advertising Awards, held in Cape Town last week. These accolades were spread across diverse brands and categories,...
