Middle East digital agency SOCIALEYEZ has managed to secure three awards at the 8th Annual Shorty Impact Awards in recognition of its work for Gov Games 2023. Held on 15th November in Los Angeles, The Shorty Impact Awards is an international awards programme dedicated to honouring impactful work on social...
Carat, a dentsu company, has appointed Fiona Black as Integrated Client Growth Lead. In this newly created role, Fiona will architect progressive solutions and delivery excellence to enable growth for clients. Fiona brings with her a wealth of experience and a strong track record of delivering large-scale media transformation projects....
Media.Monks, the digital operating brand of S4 Capital, has appointed Omar Abou Ezzeddine as its new Regional Managing Director, Middle East and Africa (MEA). Omar will be taking over from Managing Director Nelly Saad, who has led the company’s expansion in the region since 2018. Omar has garnered an extensive...
Following the successful APAC Regional Forum that recently took place in Bali Indonesia, this month the World Out of Home Organization (WOO) has signed up another eight organizations, from Africa, Europe, Asia, the USA and Australasia. Four of the new members are international or national media owners, three are OOH...
Respected and admired advertising and marketing leaders from more than 40 different countries join the Grand Jury for the 6th edition of the Gerety Awards 2024. “Gerety brings together another incredible list of judges from all around the globe to look at work from a powerful perspective,” explained Co-Founder...
Following a competitive tender, Pikasso Italia has been awarded the exclusive mall DOOH advertising concession of Euroma2. Euroma2 is the second mall of Rome and the fourth of Italy in terms of footfall. The elegance of its architecture and fittings and the wide offering of the 230 shops and 30 restaurants...
Zenith, the media agency under Publicis Groupe Middle East, retained their long-term BMW account for the thirteenth consecutive year, following a long multi-agency pitch. The agency will continue Media Planning & Buying across all media and business transformation in the region for BMW brands, including BMW, MINI and BMW Motorrad....
Havas Middle East unveils the ‘Joyful Frugality’ Report, the latest edition of its periodic Prosumer Report. The comprehensive study highlights the evolving attitudes towards consumption in the region, shedding light on the growing trend of mindful spending among consumers. Developed through rigorous qualitative and quantitative research in collaboration with strategists...
Sahara Centre, one of the renowned shopping destinations in the UAE, has recently scooped its second consecutive award at the 2023 MENA Shopping Centre and Retailer Awards. The Middle East Council of Shopping Centres & Retailers (MECS+R) Awards Program has been designed to recognize excellence, innovation and creativity within MENA's Retail Real...
Like Digital & Partners, an award-winning digital transformation agency with a global presence, has appointed Sheridan Moodley as Senior Vice President of Technology. An experienced technology leader with a proven track record of delivering digital transformation, Sheridan will lead the charge in shaping and executing the technology strategy for Like...
The prestigious WARC Awards for Effectiveness 2024 have named Khaled Al Shehhi, Executive Director of Marketing and Communication, UAE Government Media Office, as a jury chair for the Middle East and Africa region. The WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and...
L'Oréal Middle East appoints Olfa Messaoudi as its new Chief Digital and Marketing Officer. Boasting an impressive 20-year track record, Olfa is said to bring a wealth of expertise in digital and marketing transformation, having worked with world-renowned brands and agencies across the US, Europe, Asia, and the Middle East....
Figaro Group has acquired the weekly magazine Gala, previously owned by Prisma Media Group, a subsidiary of Vivendi. In its 30 years of existence, Gala has established itself as a reference in the world of magazine press. Its unique editorial concept combines the coverage of Celebrities news with fashion and...
At this year's Athar Saudi Creative Festival, The Bold Group stood out with its remarkable participation and the launch of an innovative Artificial Intelligence initiative. The event, hosted at the RDC - Crown Plaza in Riyadh, saw a gathering of the nation's top advertising professionals, creative talents, and industry stakeholders,...
OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the addition of two new partners who significantly expand the group’s global coverage. Claudia Damas joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market. In...
