The One Club for Creativity has announced 13 top creatives from the Middle East and Africa who will serve on the diverse global jury for the ADC 103rd Annual Awards, the world’s longest continuously-running global competition celebrating excellence in craft and innovation in all forms of design and advertising. ...
The juries for the WARC Awards for Middle East & Africa 2024 in association with LIONS have been announced. Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands. Renowned brands including Absa...
AppsFlyer has launched Creative Optimization, a new product that provides marketers with unique insights into their creative assets and data-driven guidance on maximizing their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends, and features that drive optimal audience engagement, enabling marketers to capture the most value from...
Bridging the gap between freelance consultants and traditionally structured agencies, disruptor-model marketing and communications agency, The Brill Collective has signed Tryph Greenwood as Director of Client Services. Founded in May 2023 by PR and Communications powerhouse and former Head of PR at M&C Saatchi UAE, Amy Brill, the business taps...
First with digital screens and now with programmatic technology, out-of-home (OOH) is well and truly embracing its digital transformation. To keep its clients ahead of the curve in this dynamic space, Omnicom Media Group MENA has partnered with The Neuron to access the unique features of its specialist DSP (demand-side...
International Media Investments (IMI) has announced two significant leadership changes. Abdou Gadallah has been promoted to the role of Group Editorial Director across the group, while Nadim Koteich has been appointed as General Manager of Sky News Arabia (SNA). Both are newly created positions, and both executives will report directly to...
FCB ended the year in style, with FCB New York being crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year in The One Club for Creativity’s Global Creative Rankings 2023, which incorporates results from all of club’s leading global, regional, and local awards...
Lebanese advertising professionals have long been the trailblazers and innovators in shaping the advertising landscape, not just in Lebanon but across the Gulf region. Their creative brilliance, innovative strategies, and profound cultural insights have been pivotal in establishing successful advertising agencies and launching creative campaigns within Lebanon and the Middle...
UM has appointed John Tippins new Regional Director – Strategy for the MENAT region, as the network continues its journey as a transformative growth partner to brands. Tippins will be responsible for driving the agency’s strategy, product, and capabilities. He will actively explore opportunities, identify new and innovative storytelling strategies,...
Lamborghini Dubai won the ‘Lamborghini Dealers Excellence Award’ in the Marketing category globally underscoring its unwavering commitment and robust cooperation in crafting effective and creative marketing strategies. Lamborghini Dubai, which is part of the Ultimate Motor, the sole authorised distributor of Automobili Lamborghini in Abu Dhabi and Dubai, was recognised for...
Abdulla Al Masaood & Sons Motorcycles L.L.C has appointed Memac Ogilvy & Mather Lebanon as its new partner to provide digital communications solutions for the prestigious Harley -Davidson brand in the UAE market. The collaboration marks an important moment in bolstering the growth of the region’s automotive sector through creative...
The Christmas and New Year period presents another significant opportunity for the e-commerce industry. To better assess the sales potential during this time, Admitad, a global affiliate marketing network, analyzed 11 million orders-- of 2850 brands worldwide and in the MENA region-- placed by users between December 18, 2022, and...
Unlocking the potential of Saudi Arabia's dynamic football scene, Perfetti Van Melle MEAP, Wavemaker MENA, Saudi Media Company (SMC), and MBC Media Solutions (MMS) have joined forces in a groundbreaking four-party agreement to elevate sports engagement to new heights. Perfetti Van Melle’s Mentos Gum was announced as the sponsor of...
Memac Ogilvy has appointed a new leadership duo for its UAE operations. Hadi Ballout and Saad Abu Touq, both long-standing Memac Ogilvy veterans, have been promoted to jointly head the network's largest operation. They will report directly to MENA leadership team. This move reflects Memac Ogilvy's commitment to nurturing talent from...
MCN (Middle East Communications Network) has announced that Lara Arbid takes up the reins as CEO of Initiative MENAT and Magna Global MENAT, following Bassem Massoud’s departure after 15 successful years with the network. Arbid joined MCN Riyadh in 2014 and was the first female General Manager of a media...
