XELEMENT, the renowned Saudi-based independent agency has appointed Diogo Borges as Executive Creative Director. This appointment comes at a pivotal moment, following the agency’s recent accolade added to its track record, striking Gold at the MENA Effie Awards. With over 22 years of creative experience, Borges’s journey is also marked...
Impact BBDO was awarded with the UAE Agency of the Year at the Gerety Awards 2023. In line with this win, a Gerety Talk has been scheduled on Tuesday, February 6th with the creatives behind the winning campaigns. Agency & Production Company of the year by country is chosen by...
The Formula One grid is charging into the 2024 season with a new look and new support. Red Bull F1 Teams and Visa announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look to the F1 grid...
WPP announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Corey duBrowa, currently...
As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type...
Like Digital & Partners, the UAE-based digital transformation agency with a global presence, has appointed Victor Khayat as Account Director in the agency’s fast-growing Dubai office. An experienced account director and self-described CX evangelist, Khayat will help drive business development, account management, strategy, and digital transformation for Like Digital &...
Shahid, the global Arabic streaming platform by MBC GROUP, announced an expansion of its ad tech solutions, to provide brands with targeted and tailor-made formats that best leverage the platform’s premium Arabic content. The announcement was made during an exclusive event in Dubai hosted by Shahid and MBC Media Solutions...
In a post-COVID world that is being shaped by a bewildering amount of technology, people are craving authentic human connection more than ever before. The insight, from VML’s highly anticipated ‘The Future 100: 2024’ lays out 100 trends set to shape consumer spending over the next year. The report finds...
TBWA\RAAD has appointed Tony Kayouka as its new Head of Social and Content. He will take charge of TBWA\RAAD’s social media initiatives, concentrating on crafting compelling narratives and spearheading impactful campaigns. His focus is on adopting authentic approaches and integrating meaningful strategies that resonate with the audiences of client brands,...
Integrated agency BPG (Bates PanGulf, part of WPP) has announced several senior-level appointments to drive its regional growth and substantial new business wins. The internal promotions and new hires are across the agency’s comms, media, and creative teams. Spearheading the agency’s momentum on integration are former Business Director Benjamin Schwartz...
Grey Dubai has been appointed by Krispy Kreme MENA as their Strategy and Creative agency partner, leading on all communications across the UAE, KSA, Egypt, Qatar, Bahrain, Jordan and Kuwait. Grey is poised to embody Krispy Kreme's positioning of "Irresistibly Original Sweet Treat" by developing impactful creative campaigns that will...
Kekst CNC, the global communication consultancy part of Publicis Groupe, has opened its first office in Saudi Arabia in the capital, Riyadh. This comes after nearly a decade of delivering strategic communications counsel to large and small clients from the public and private sectors in the Kingdom and across the...
Saudi Research and Media Group - SRMG, the largest integrated media group from the MENA region, has announced significant operational changes with the launch of a new exclusively digital approach for Arriyadiyah, AlEqtisadiah and Malayalam News, effective January 19, 2024. This decision reflects the significant shift in regional media consumption...
FAMILIA, one of the UK’s top production companies delivering commercial work for global brands such as Cartier, BMW, and Meta, has announced its expansion into the Middle Eastern region, via a strategic partnership with Dubai-based creative production agency, Wild Media. Home to a diverse roster of 20 award-winning directors, FAMILIA...
Sobha Realty, a renowned UAE-based luxury real estate property developer, unveiled a spectacular 3D Anamorphic OOH advertisement via the screen above Roxy Cinema in The Beach, JBR, Dubai. The display, which is designed to reflect the developer's commitment towards innovation and redefinition of industry standards, is a first of its kind...
