Majid Al Futtaim Development, part of Majid Al Futtaim, along with Dubai Culture and Arts Authority (Dubai Culture) and American University in Dubai (AUD) are launching a creative challenge that will see students harness the power of AI to create artistic representations of Dubai in the future. The competition, which...
Snap Inc. has confirmed its participation at the much anticipated Web Summit Qatar 2024, bringing to life the story of its deeply engaged GCC community that have chosen Snapchat as their go-to platform to authentically connect with those who matter most to them. To support the region’s ambitious digital transformation...
In an exciting new partnership, MBC Media Solutions (MMS), the commercial arm of MBC Group, Starcom Middle East and Carolina Herrera came together to launch the new feminine fragrance “Good Girl Blush” on Shahid’s top preforming Turkish adaptation ‘Crystal’. A multi-format connected TV strategy on the Arabic streaming platform Shahid...
Ocean Outdoor CEO Tim Bleakley is joining the line-up of speakers at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa from March 11-13. Bleakley's presentation is titled ‘The art of the possible, the world's your Ocean’. He will discuss growth...
The inaugural edition of the Saudi Signage Expo, the largest in the Middle East for the digital, print, graphics and imaging industries, opens its doors from 5-7 March 2024 at the Riyadh International Convention & Exhibition Centre. The event brings together key decision makers from the sectors behind the rapid...
Million, the groundbreaking new platform in content monetization, is set to launch in the MENA region on February 9, 2024. Positioned to revolutionize the digital content creation landscape, it capitalizes on the explosive growth of the creator economy—currently valued at $100 billion and projected to soar to an astounding $480...
Publicis Groupe Middle East has appointed Ahmed Younis, aka Fizo in the industry, as its new Chief Creative Officer (CCO) for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Recognised as one of the top 10 Creative Leaders in MENA, Fizo will drive the Groupe’s creative agenda in...
As Rayyan Jamjoom takes the helm as the newly appointed CEO of Social Clinic, he reflects on a compelling professional journey rooted in diverse experiences. On the 2013 shift from Unilever to FADEN MEDIA, a major digital advertising media group in Saudi Arabia, Rayyan Jamjoom recalls: "Joining Faden was irresistible due to its challenging...
Merkle, dentsu’s technology-enabled customer experience management company, has appointed Sameer Poonja to the newly created Head of Experience and Platforms role. In his new position, Sameer will lead the Experience Platform capability for Merkle, with a focus on helping clients create omni-channel content-driven experiences. His responsibilities include delivering high quality,...
AppsFlyer has unveiled an insightful new report, which shows that UAE consumers are easily disenchanted by the mobile applications offered by brands. As a matter of fact, the majority (56.44%) of Android applications are uninstalled within just 30 days of being downloaded. This figure is notably higher than that for...
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive star-studded event in Riyadh yesterday to unveil the group’s Ramadan line-up and sponsorship opportunities across TV, Shahid, and Radio. This included exciting originals, sequels, comedies, dramas, talk shows, entertainment, and much more. During the event, MMS emphasized...
WPP has acquired a minority stake through a capital investment in OH-SO Digital, a new digital-first agency launching on 1 March. The agency aims to revolutionise how brands deploy digital marketing as a key driver for growth, using innovative creative solutions that are customer-centric and powered by the latest tech developments....
Donald Mokgale, Managing Director of the Avatar media agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024. Mokgale has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and...
Reiterating its commitment to online safety, this International Safer Internet Day, Snap Inc. has released new research showing that in 2023, parents’ found it more difficult to keep up with their teens online activities, and parents’ trust in their teens to act responsibly online faltered. This research was conducted across...
The Gerety Awards’ full Middle East jury has been announced along with the early bird deadline until Friday, March 8th. The Gerety Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete. Entries submitted must be broadcast, published or released...
