Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September.Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness...
MediaCom has been selected as the agency of record for Magrabi Group throughout MENA and will be in charge of handling research, strategy, media planning and media investment. The company is in the middle of rebranding and expansion process.
Publicis Groupe's Starcom has been named the global media agency for Visa, replacing incumbent OMD, who participated in a review that began in April. OMD won the last Visa global media review back in 2008.The financial services company spends $200 million on advertising a year, according to estimates, with more...
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process recently held.Cheil is now responsible for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency...
Following a rigorous selection process, Dubai South has appointed Horizon FCB to spearhead the Emirate’s new epicenter’s creative communication efforts and raise global brand awareness, positioning it as a key destination for logistics, aviation and commercial trade. Mazen Jawad, Group Managing Director, Horizon FCB said, “Our selection by Dubai South is...
The Qode has been selected to handle Fumé's PR duties, working with JAS Hospitality group on both of the brand's outlets located in Dubai. Since its opening at Pier 7 Dubai Marina, Fumé, a home-grown concept, which positioned itself as the 'Neighbourhood Eatery' aims to offer basic home style food with...
Horizon FCB Cairo has been appointed as Egypt's postal service creative agency after a three-month review. The agency will be in charge of crafting a campaign that celebrates Egypt Post's 150 years. It will also focus on raising awareness about the postal service current product offerings, and will be supported by...
The IAA-Lebanon Chapter held a cocktail reception at Beirut’s Bar 360, Le Gray Hotel, to honour Antonio Vincenti, Chairman and CEO of “Les Affichages Pikasso”, who was elected as the president of FEPE, the European Federation for Outdoor Advertising.Joe Ayache, President of IAA Lebanon Chapter, highlighted the great input of...
Memac Ogilvy has announced the appointment of multi-award winning creative talent Paul Shearer as the group’s new Chief Creative Officer (CCO). Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Shearer’s appointment was announced by Edmond Moutran,...
