In Brief

In Partnership with Quividi, Pikasso Introduces Audience & Attention Analytics for DOOH in Lebanon, Jordan and Algeria

Pikasso, the renowned Out-Of-Home advertising company throughout the Levant, North Africa and West Africa has announced its partnership with Quividi, the industry standard for Audience Analytics in Digital Out-of-Home (DOOH).Pikasso’s 128 state-of-the-art screens, located in eight already digitized shopping malls (the ABC Verdun, CITYMALL, LeMall Dbayeh, and The Spot Choueifat...

In Brief 19 Jan 2018

Spark* renews its partnership with Dubai’s Community Development Authority

Spark*, the creative consultancy arm of The Publicity Network (Publinet), has renewed its partnership with Dubai’s Community Development Authority (CDA) following a highly competitive pitch. The agency has supported the CDA’s long-term community vision since 2014 and has even provided award-winning work including an awareness campaign that was recognised at the...

In Brief 14 Jan 2018

OMD UAE energizes its continuous transformation with a progressive structure and new roles

OMD continues to anticipate its clients’ and partners’ future needs by introducing several changes to its structure. After announcing the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of singular accountability, the company has reorganized its various disciplines...

In Brief 12 Jan 2018

Grayling Middle East Appoints New Design Director

Grayling, a leading global communications firm, has appointed Sajid Shafique as Design Director for its Middle East creative arm, GCreative.Sajid joins GCreative following more than 20 years of experience with agencies such as Brand Union, Fitch, Landor Associates and his own brand consultancy, BrandNew. He brings his expertise in areas such...

In Brief 9 Jan 2018

TBWA\RAAD Appoints New MD for Lebanon

Natalia Abboud is moving from the Group's Regional Office in Dubai to act as Managing Director of TBWA\RAAD\LEBANONNatalia joins the Lebanon agency armed with more than 18 years marketing and communications experience which included work on NIVEA, MARS, INFINITI, LOUVRE ABU DHABI,  ROYAL OPERA HOUSE OF OMAN,  DUBAI SHOPPING FESTIVAL, NOKIA, JOHNSON & JOHNSON...

In Brief 3 Jan 2018

Aspiring Arab Social Media content creators rush in submissions to ‘Sadeem’ digital competition

Following the recent launch of ‘Sadeem’, the Arab world’s biggest digital competition and series, thousands of aspiring social media content creators from all around the region have already submitted their applications aiming to take part in Sadeem’s exciting journey of discovery, creativity, digital growth and content creation.Today, and until January...

In Brief 28 Dec 2017

Harvey Nichols Dubai Appoints Science & Sunshine

Luxury retail brand Harvey Nichols – Dubai has appointed Science & Sunshine as its creative agency. The independent creative shop which started in April 2016 is no stranger to the Harvey Nichols – Dubai brand, as they held the account for 8 years in their previous agency and created some...

In Brief 22 Dec 2017

Publicis Media’s Spark Foundry Retains Almarai Account

Spark Foundry, one of Publicis Media’s agency brands in the Middle East has been retained as Almarai’s official media agency following a competitive pitch.This win builds on and consolidates a longstanding partnership between the two businesses that has consistently driven ground breaking and award-winning innovation across media and communications in...

In Brief 21 Dec 2017

Grey Doha Named Best PR agency in Qatar at MEPRA 2017

Reaping the rewards of its effective Public Relations strategies in Qatar, Grey Doha for PR and Advertising has won two prestigious awards at the annual Middle East Public Relations Association (MEPRA) Awards ceremony, crowning it as the “Best PR Agency in Qatar for the year 2017” and honouring its leading...

In Brief 19 Dec 2017

Paul Shearer to take on the role of Regional ECD at Impact BBDO

Paul Shearer, currently chief creative officer at Memac Ogilvy, is to replace Fadi Yaish at Impact BBDO taking on the role of Regional Executive Creative Officer as of 1 February. “I have had an amazing time at Memac Ogilvy,” said Shearer. “With Eddie Moutran’s support we have moved the creative dial...

In Brief 16 Dec 2017

Yaish and Impact BBDO part company

Fadi Yaish and Impact BBDO are to part ways after four years.It is not yet known where Yaish is going or who will replace him as regional executive creative director, but both the agency and Yaish confirmed the news. Yaish originally joined Impact BBDO in 2013, having previously worked at FP7...

In Brief 12 Dec 2017

Erica Alkhfaji to head Finance Practice at 
ASDA’A Burson-Marsteller

ASDA’A Burson-Marsteller has appointed Erica Alkhfaji as Director of Finance Practice. Her remit will include managing specialist PR services including investor relations, communications surrounding IPOs and regulatory filings, as well as driving new business growth and managing relationships with blue-chip clients in the financial sector.   Sunil John, Founder & CEO of...

In Brief 12 Dec 2017

Cicero & Bernay Expands into India

Cicero & Bernay Public Relations (C&B) has expanded its network into the Indian subcontinent via a new strategic affiliation with Delhi-based Media Mantra. C&B’s growing network already encompasses 14 key MENA region markets and the new agreement will serve to strengthen the agency’s engagement with the vital Indian market.Maysa-Jana Atoui,...

In Brief 11 Dec 2017

Terry Savage to depart from Cannes Lions after 2018 Festival

Terry Savage, Chairman of Cannes Lions, will be leaving the Festival following the 2018 event. Terry has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as Chairman.Speaking on the announcement he said, “Creativity has been central to...

In Brief 8 Dec 2017

Cicero & Bernay Appoints Managing Director

Cicero & Bernay Public Relations MENA (C&B) has promoted its former Director of Client Servicing, Tariq Al Sharabi, to Managing Director position. The appointment underpins C&B’s ongoing expansion strategy, in which Tariq has played an instrumental role since 2005.Ahmad Itani, C&B COO said: “Tariq has played an instrumental role in...

In Brief 5 Dec 2017