On Sunday, October 28, Burj Khalifa was lit during an unprecedented and historical event to celebrate the exclusive collaboration between the Saudi electronics giant retailer eXtra Stores and the largest E-commerce platform Noon, and to announce eXtra’s long-awaited Mega Sale in the region. The Mega Sale started on November 1...
Credit Libanais has appointed Randa Bdeir as DGM, Head of Electronic Payment Solutions & Cards Technology.With more than 25 years of experience in electronic payments and cards technology, Bdeir has led key strategic initiatives that have significantly advanced the electronic payments industry in Lebanon and the region and played a...
Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard™. Omnicom Media Group MENA agencies, OMD, PHD and Hearts & Science, will have an exclusive access to TrafficGuard’s™ innovative ad fraud mitigation solution for six months. This is the...
Initiative MENA has announced the appointment of Ghayath Sioufi as its new Regional Business Director. Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for Initiative.Ghayath brings a...
startAD and Khalifa Fund for Enterprise Development today revealed eight startups across a range of sectors and industries that have been shortlisted for the fourth edition of Ibtikari (My Innovation). Taking place until 31 March 2019, Ibtikari will provide five from the eight startups an intensive six-month incubator at startAD,...
The Pearl Initiative, an independent non-profit organisation promoting a corporate culture of accountability and transparency in the Gulf Region, has signed a Memorandum of Engagement (MoE) with ASDA’A BCW highlighting their commitment to enhancing corporate accountability and transparency in the region.The agreement was signed by Carla Koffel, Executive Director of...
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network. From its original UK base, Zenith...
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight.As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists...
Sports and automotive specialist, Performance Communications has been appointed to provide PR and media support for the first ever ADNOC Abu Dhabi Marathon, which will take place in the UAE capital on 7th December 2018.A new global sporting event for the Emirate, the ADNOC Abu Dhabi Marathon will strengthen the...
Omnicom Media Group MENA has announced the promotion of Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Samara was previously the CEO of OMD’s UAE office and regional HQ. There, he played a critical role in the success of the agency, its performance...
FOX Networks Group Middle East announced today the appointment of Value Branded Content (VBC) as their new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the Middle East and North Africa region.Commenting on the appointment Sanjay Raina, General Manager and Senior...
Leo Burnett has appointed Joëlle Jammal as Deputy Managing Director of Leo Burnett Dubai. Reporting to Executive Regional Managing Director Kamal Dimachkie, she will be an integral part in the growth of the creative agency. Jammal will also be the key point of contact for senior clients across the organisation...
The much anticipated premiere of “The Open Road,” the first FOX Original Productions from the Middle East, an edgy new travel series starring two Arab women bikers riding on their own across UAE, Lebanon and Jordan, will premiere simultaneously on October 13 on an unprecedented line up of 11 channels...
Carat Dubai has been awarded the media responsibilities of the largest integrated theme park destination in the region, Dubai Parks and Resorts following a competitive pitch process.Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges, superior client servicing and the ability to...
Regional luxury brand communications agency, Z7 Communications, has been appointed as the communications partner for Vacheron Constantin across the Middle East.Founded in 1755, Vacheron Constantin is the world’s oldest watch manufacturer, in continuous production for over 260 years. Following the recent launch of the emblematic Fiftysix® collection, Z7 Communications will be responsible to strengthen the Vacheron Constantin brand...
