Airport and airline IT executives believe that the growing number of tech-savvy travelers will have the biggest impact on their digital plans over the next six years to 2025. This is revealed in a new report published today by SITA, the leading IT provider to the air transport industry.The report,...
Dubai-based independent communications agency ALISA PR has been appointed to handle the PR activities for Herman Miller in the Middle East.The iconic brand, which is a 100- year-old-plus publicly held company headquartered in Zeeland, Michigan with its presence in the UAE and Middle East for over 30 years, has collaborated with...
As its new season gets into high gear, the Epica Awards has announced a new PR Grand Prix. The prize will be open to the winners of the PR category as well as other campaigns with a proven high level of earned media coverage, at the discretion of the jury.The...
Global ad agencies with presence in the Middle East continue to look for skilled Lebanese, working in advertising, to send for training within their mainstream offices, in Europe or even the Americas. But there is one agency that has been doing a lot of that, in addition to a twist...
In its 8th edition this year, Leo Academy trains and builds the next generation of communication experts in different fields of the agencyThe Beirut office of Leo Burnett completed this August its three-month Leo Academy program designed to provide undergraduates and graduates with a rigorous learning experience about the insights...
Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the Middle East/North Africa region.Andreas Frangeskides has joined as Director-Marketing Solutions, while Oleksandr Cherviakov is now the consultancy’s Senior Manager-Business Solutions.Previously the Data Lead at PHD in the UK, Frangeskides brings over 10 years...
Gambit Communications, the recently launched Dubai-based independent communications agency, has announced three new hires. Dalia Baddar joins as Account Manager, while Mirna Tamimi joins as Senior Account Executive and Mohammad Al Sayed comes on board as Account Executive.Canadian Dalia Baddar brings four years of digital client servicing and influencer relations...
Healthcare advertising is growing at a slower rate than advertising as a whole, which is expected to grow by 4.8% in 2019 and 4.3% in 2020 across the same 13 markets*. High research costs and persistent downward pressure on prices are hindering the prescription medicine business and restraining advertising spend...
After a rigorous pitch process involving global and local agencies, Zenith has been appointed to handle the media assignment for the newly established Gargash Hospital.The account duties span across all media planning, buying, social and website management, including social community management, paid social, SEO & SEM, and is effective July...
Timed to coincide with the United Nation’s International Day of Friendship on July 30, Snapchat has launched its first global paid-media campaign designed to elevate the power of friendship and celebrate real-life friendships on its platform. The campaign was developed in-house by Snap Inc.’s internal creative team. The goal was...
Following a competitive review process, Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, has chosen OMD as their strategic partner for their digital expansion in the IMEA region. OMD has been awarded the full portfolio encompassing digital, performance, and e-commerce marketing.Daniel Wellington aims to...
The World Energy Congress (WEC) has appointed global communications agency, Grayling Middle East, to manage all social media activities for the 24th edition of the triennial event, which is being held at the Abu Dhabi National Exhibition Centre from September 9th – 12th, 2019. As the World Energy Council’s global...
Gambit Communications, a local independent agency, has announced its launch in the Middle East market, specializing in the three core areas of Public Relations, Social Media Management and Influencer Engagement.The boutique communications agency is helmed by its founder Jamal Al Mawed, an Emirati-British regional communications specialist with over thirteen years’...
TBWA/RAAD has announced the implementation of a new creative structure at its Dubai headquarters, effective immediately. The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency’s creative output and elevates award-winning talents Alberto Triana and Federico Mariani to the position of Associate Creative Director.Alberto...
Research company Ipsos MENA has announced its Saudi Arabia Primary Consumer Sentiment Index (PCSI) for June 2019.Results reveal that the majority of consumers in the Kingdom (81%), still believe that the country is heading in the right direction. However, consumers’ views on different current financial states have become more neutral...
