Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever," the Gerety Awards was launched last year with the aim to set the very highest benchmark for creativity in advertising.The Gerety jury chooses the best in advertising through the female lens. Knowing that 80% of all...
STEP Conference, the technology-based event for emerging markets, has launched its 9th edition under the theme of “the World in Dubai.” The conference is scheduled to be held in Dubai on February 11th and 12th in partnership with Dubai Internet City (DIC) and the Department of Tourism and Commerce Marketing...
ADFEST announced that Wunderman Thompson will power the agenda for ADFEST Biz School, a future-fit business course for a new generation of marketing leaders. The school’s Principal will be Justin Peyton, Wunderman Thompson APAC’s Chief Strategy & Transformation Officer, and the course will take place from 18th to 21st March...
ADFEST is giving post-secondary students in the Asia Pacific and Middle East an invaluable opportunity to be mentored by creative industry professionals through its Lotus Seeds program.“Our new Lotus Seeds program is designed to unearth and nurture the next generation of creative leaders,” explains Jimmy Lim, President of ADFEST. “The...
McDonald's has become the first company in the MENA region to use a Snapchat Lens for a recruitment campaign. Launching during the month of October, and targeting Saudi Nationals, the aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, baristas, accountants,...
Publicis Communications MEA announced that Bechara Mouzannar, Chief Creative Officer, is departing after more than three decades of service.“It is with reluctance that we say goodbye to Bechara. He has served the company admirably over the last three decades and his presence will be greatly missed,” said Raja Trad, Chairman...
Anghami, the leading on demand music platform in the MENA region, announces hitting over 10 billion streams milestone in 2019 in the Middle East and North Africa region, closing the year with the list of top songs and artists played across countries.Through its platform, Anghami users can now check what...
ADFEST is now selling tickets to ADFEST 2020 – a four-day festival of ideas and innovation that brings together creative, production, digital and marketing professionals from across Asia Pacific and the Middle East to help them stay at the forefront of their industries. ADFEST 2020 runs from 18th to 21st...
Etihad Airways, the national airline of the United Arab Emirates has announced the winning team for the popular Fikra University competition, which called on students from across the UAE to share ideas under the theme of ‘Seamless travel, endless possibilities’. After three months of successful roadshows to universities across the...
Merkle, a leading data-driven, technology-enabled, global performance marketing agency, has secured a partnership with Baidu in the Middle East, expanding their existing global partnership. This specialization demonstrates Baidu’s recognition of Merkle’s industry-leading capabilities in advertising, as well as its overall status in people-based marketing.Within the broader global partnership with Baidu,...
While Lebanon is experiencing what is believed to be its worst financial and economic crisis, which has led to unprecedented capital controls by lenders and affected imports amid a shortage of U.S. dollars, an interesting meeting gathering the major advertising agencies and media representatives under the auspices of the Advertising...
The Gerety Awards has announced the cities that will be hosting the Executive Jury Sessions for Gerety 2020: New York, London, Berlin, Johannesburg, Helsinki, Istanbul, Bangkok, Melbourne, Buenos Aires and Madrid.Also the confirmed 2020 Grand Jury includes:Swati Bhattacharya, Chief Creative Officer at FCB ULKALiz Taylor, Global Chief Creative Officer Leo...
OZY Media, a cutting-edge global media company, announced an increased focus on the entertainment and media industry in MENA — noting that media platforms, which truly engage curious and educated young adults across the globe, with differentiated, forward-looking content and experiences will capture the largest share of a media sector,...
Liquid Retail, an independent end-to-end retail consultancy, has strengthened its management team with the appointment of Sergey Golubovsky as its new Creative Director.Sergey joins Liquid Retail from Integer (TBWA group) in Moscow, where he held the position of Creative Director for almost four years. He has also held a leadership...
Change is coming to the world of air travel.In just over three weeks’ time, plastic cutlery, drinking straws, take-away food packaging and polythene bags will start to disappear from cafés, restaurants and shops at the world’s busiest international airport.The reason for this is Dubai Airports’ pledge in June 2019 to...
