As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm by accelerating fundamental decision-making to meaningfully connect with people.TBWARAAD introduces its insights microsite, an interactive platform that houses the latest insights, tools...
The International Air Transport Association strengthened its call for urgent action from governments in Africa and the Middle East to provide financial relief to airlines as the latest IATA scenario for potential revenue loss by carriers in Africa and the Middle East reached US$23 billion (US$19 billion in the Middle...
Data gathered by Learnbonds.com indicates that Asia now accounts for more than half of the global internet users. According to the data, the continent has 2.3 billion users representing 50.3%.Internet users to grow following coronavirus restrictionsThe data further places Europe in the second spot with 727 million users (15.9%) while...
This week PHD MENA announced the launch of its new podcast series. Created to support marketers and business professionals in building the next wave of challengers, each episode decodes the world of media and marketing and shines a light on the strategies of successful brands. The first episode, which went...
On June 24-26 Minsk will host one of the largest creative awards shows in Eastern Europe – International advertising festival White Square. Currently, 511 entries from participants from 20 countries of the globe have already been submitted to White Square 2020. Call for entries is open online on official website...
Liana Technologies, a global digital marketing automation software company, has launched a series of global CSR initiatives to support its clients around the world to maintain business as usual, in this time of social distancing.Tomi Saikkonen-Williams, Vice President at Liana Technologies Middle East, advises businesses across the Middle East to move...
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, though FMCG brands are better-placed to weather the storm finds WARC, the international marketing intelligence service.The Purchasing Managers' Index (PMI) - a monthly survey of trading conditions...
Management consultancy Oliver Wyman expects the Coronavirus (COVID-19) pandemic to have a lasting effect on the future of work, as remote working and virtual collaboration will increase in Dubai and the Gulf countries, following the crisis.According to Jeff Youssef, Partner – Public Sector at Oliver Wyman, remote working could be...
Today PHD MENA announces the launch of its new podcast series. Created to support marketers and business professionals in building the next wave of challengers, each episode decodes the world of media and marketing and shines a light on the strategies of successful brands. The first episode, which is going...
The Cresta Awards has announced a special focus on the most notable work produced around the Covid-19 global pandemic.It has launched a new category to record and recognize communications campaigns worldwide that are being created in response to Covid-19.“The creative industry is playing a vital role in informing communities and...
Expo 2020 Dubai has convened a second virtual meeting of its Steering Committee, with representatives of the countries taking part in the event, as part of ongoing consultations that the impact of COVID-19 will have on global preparations of Expo 2020 Dubai.Participating countries briefed the Steering Committee on the global...
In times of uncertainty, inspiring people play an even more important role in sustaining society. The BMW Group and CNN International Commercial (CNNIC) have teamed up to portray the stories and attitude of some of the most remarkable creatives, artists and leaders of our time through two unique series comprising...
Ipsos, has launched The COVID-19 MENA Consumer Sentiment Tracker, which monitors a multitude of aspects in light of the Coronavirus outbreak, including, but not limited to concerns about the virus, expectations from authorities, changes in behaviors, and perceived impact.Here are some key findings from the wave between March 20 and...
Despite a significant jump in usage in-app messaging and video calls, Facebook's ad revenue has dwindled as most of these services are not monetised.Social media giant Facebook has admitted in a blog that its ad business has taken a hit in regions where coronavirus runs rampant. Despite a significant jump...
Data gathered by Learnbonds.com indicates that downloads for video conferencing and online meetings platform Zoom dramatically increased by 1,270% between February 22 and March 22. The spike in downloads is due to many people working from home as a result of the Coronavirus.Both iOS and Android spike over 12 timesDuring...
