The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC, the global authority on marketing effectiveness, has today released a comprehensive, evidenced-based and practical report: The WARC Guide to...
Paul O'Donnell, Chief Executive of Ogilvy EMEA has been voted as the new President of the European Association of Communications Agencies (EACA) for a two-year term. He succeeds Dominic Grainger, Chief Executive Officer, WPP Specialist Communications, who has been EACA’s head since 2016. O'Donnell's two-year tenure will be focussed on...
AMAEYA Media, the UAE’s largest podcast network, today announced the launch of a new branded podcast show created by Volkswagen Middle East. Titled The Journey, the new show features raw, unfiltered and captivating personal stories of UAE-based business owners with the aim of inspiring local communities, allowing and encouraging shared...
CNN Worldwide has appointed Rani Raad as President, CNN Commercial, in a new global position to broaden the company’s new business streams and increase the value that CNN provides to commercial partners around the world. By centralizing the management and strategy of its commercial activity in one operation, CNN...
Technology and social media have been playing a critical role in connecting people, communities and businesses this Ramadan even as the world battles the COVID-19 crisis. Amid this difficult period, it has become even more important for brands to connect with their customers, maintain open lines of communication and keep...
The One Club for Creativity, the world’s leading nonprofit organization supporting the global creative community, announced the appointment of creative legend Bob Isherwood as director of Professional Development, In the new role, Isherwood will bolster existing club programs such as Creative Leaders Retreats and Executive Creative Summits, and develop a...
In response to the Covid-19 pandemic and its impact on the SME community, digital-out-of-home company, Elevision Media, has launched an initiative to provide AED 4,000,000 in free advertising to help market and promote small local businesses. The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai...
In the face of the COVID-19 pandemic, Kia Motors is supporting customers and communities around the world in the fight against the virus. Kia recognizes the sacrifices made by healthcare professionals and volunteers globally, and is providing fleets of vehicles to frontline personnel to facilitate mobility at a time when...
Vodafone Egypt, the largest mobile network operator in Egypt in terms of active subscribers and TPAY MOBILE, the leading digital payment enabler in the Middle East and Africa, have launched today Direct Carrier Billing (DCB) on the Google Play store. Through this partnership TPAY MOBILE, which operates in the UAE,...
KFC has today become the first across the quick-service restaurant (QSR) landscape in the region to implement an innovative blockchain platform for its digital advertising and media buying. The platform’s decentralized, shared ledger approach will empower KFC with greater and more efficient digital ad transparency to create trust in the...
The second episode of PHD MENA’s podcast series addresses the essential questions marketers and business leaders need answered as they navigate through this challenging period. ‘The New Abnormal’, released this week, features Data Dave, aka David Barnes, PHD’s Director of Data and Measurement, and Daniel Shepherd, PHD's Head of Strategy....
Snapchatters can access exciting new content this Ramadan, with exclusive new shows from Snapchat’s Discover partners available through the app. With 40 new Snapchat Shows curated in partnership with Broadcasters, Digital Natives and Creators in MENA, Snapchatters will have plenty to choose from throughout the Holy Month. Snap is stepping...
Four entries from MENA have made it as finalists in the prestigious ADC 99th Annual Awards, announced today by The One Club for Creativity. TBWA\Istanbul has two finalists for Theatre Hours “Acting Identity”, one in Brand/Communication Design and one in Typography. Impact BBDO Dubai, working with BBDO Pakistan Lahore and...
Gerety Awards has a new deadline extension, confirms its judging will be remote this year and announces it will not be accepting Covid-19 related ads!. With regards to the fact that the awards won't be accepting covid-19 related camapigns, Gerety founders explained: "An online petition called for award shows to...
Ipsos, has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, and Lebanon. The tracker monitors a multitude of aspects in light of the Coronavirus outbreak, including,...
