a.k.a. Media, one of Dubai’s renowned full-service agencies, is celebrating a very successful 2020 despite the pandemic. And the growing agency’s results are now being noticed by industry peers, after being shortlisted in THREE categories in the annual Digital Studio Middle East Awards 2021. Already scoring highly among the esteemed...
Buoyed by strong demand for its industry-leading virtual and hybrid events platform from UAE organizations, particularly since the onset of the pandemic, Hubilo is set to further its investment in the country by establishing a dedicated local sales and support team, delivering content and support in Arabic, and partnering with...
In celebration of International Women’s Day, Virgin Mobile Middle East & Africa has announced that it has achieved its gender diversity and inclusion targets for the Middle East, with 40% of the total workforce in 2020 being made up of women, and 25% of leadership positions in the business being...
International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. The campaign theme for International Women's Day 2021 is 'Choose To Challenge'. A challenged world is an alert world. And from...
For International Women’s Day 2021, the theme is ‘Choose to Challenge’. Why is this year’s theme so important? Because, from great challenges come great changes. And this idea of change is very noticeable for all people today, thanks to the huge challenges the pandemic caused regarding how and where we...
In a bid to tackle the career progression challenges faced by women in the PR sector, PRCA MENA and Global Women in PR MENA have co-launched 'Taa Marbouta' — a unique, women-to-women mentorship programme and campaign. The programme, which is free for all aspiring PR women, has been designed to...
Research company IPSOS MENA has launched "Ipsos Flair the Saudi Arabia Edition", a publication that was first launched in 2005 and grew from a desire to combine the multiple expertise that Ipsos has to offer, with the aim of presenting a view of society, founded on an observation and interpretation...
TBWA\RAAD has appointed Joe Lahham as its Managing Director, effective immediately. Joe will be leading the Dubai operations of the agency and will continue to report to Reda Raad, Group Chief Executive Officer of TBWA\RAAD. Joe has over 16 years’ experience working on multi disciplinary assignments in the MENA region and...
On March 8, International Women’s Day, the United Nations honors women who are on the frontline of their fight against COVID-19. Today, on International Women’s Day, the UN pays tribute to the countless women in Lebanon, striving in their communities to combat the far-reaching impacts of COVID-19, its health, economic...
The year 2020 was a challenging year for the entire digital advertising industry, with even the largest players like Google witnessing significant revenue drops amid the COVID-19 crisis. However, as millions of consumers shifted from brick-and-mortar stores to webshops, the entire market bounced back by the end of the year...
The Public Relations industry in the Middle East must reskill and upgrade its competencies to embrace the fast-growing trend of environmental, social and governance (ESG) communications, observed the opening panel discussion of the fourth annual PRovoke MENA Summit. Under the theme, ‘A New Middle East Narrative: A Manifesto for Change...
Anghami Inc., the leading music streaming platform and service in the Middle East and North Africa and Vistas Media Acquisition Company Inc., a publicly traded special purpose acquisition company led by CEO F. Jacob Cherian and co-founders Saurabh Gupta and Abhayanand Singh, announced that they have entered into a definitive...
OOH company, Pikasso Algeria, has acquired the exclusive advertising concession of Garden City, a new mall located in Algiers, which will open its doors to the public in April 2021. This lifestyle mall has been conceived as a modern Casbah --with five blocks on either side of a central 300-meter...
MBC GROUP announces the appointment of Zeinab Abu Alsamh as General Manager of MBC STUDIOS KSA, the in-house premium content production arm of the Group. In her new role, Abu Alsamh will oversee all local production and development projects at MBC STUDIOS KSA, with a particular focus on working on...
Digital Media Services (DMS), the digital arm of Choueiri Group recently announced that their media partner Dailymotion have rolled out a new video, solution which enables publishers to use Dailymotion as a video player on their websites for free. The timely innovation arrives as the digital media environment and media...
