The Marketing Society launches its first ever scholarship in partnership with TikTok to champion and help accelerate the careers of young marketers in the UAE. In line with the UAE’s Year of the 50th, The Marketing Society is offering 50 subscriptions to the future leaders of the marketing industry, which...
Schools and organizations in 152 countries have made commitments to participate in CNN’s Call to Earth Day, a day of action dedicated to conservation, environmentalism, and sustainability, on November 10th. From the UAE to KSA, Oman, Kuwait, Qatar, Syria, Jordan and Lebanon, over 20 schools and organisations from the Middle East have...
Dubai-based Shakespeare Communications has been appointed the incumbent PR team for UAE start-up AirZones. Ananda Shakespeare, CEO of Shakespeare Communications, says: "This latest client in our ever-expanding roster is beautifully aligned with our company goals, of working with companies we truly believe in, and which make a difference. AirZones is an innovative, disruptive company,...
In honour of UAE Flag Day and in anticipation of the nation’s 50th anniversary, Dubai Holding today launched a creative campaign that sends a special message of unity and solidarity to every person who calls the UAE home. The campaign, titled "For You. For the UAE. For the Good of Tomorrow.", reaffirms...
Full-service digital agency Emakina MENA has announced its strategic alliance with Elastic Path, an eCommerce software provider for brands leveraging Composable Commerce. This partnership is set to accelerate Emakina’s move towards consolidating Composable Commerce with their user-centric strategy, design and technical capabilities. “Emakina is a partner-first organisation. I’ve worked with...
Global sweets and snacks industry giants eager to answer rising international demand for healthier, alternative snacks, will reconnect in person for three days of deal making, dialogue, and discussion at the 14th edition of yummex Middle East at Dubai World Trade Centre (DWTC) from 7 – 9 November. The MENA...
The National Basketball Association (NBA) and beIN MEDIA GROUP, the global sports and entertainment group, have announced a multiyear extension of their existing broadcast and digital partnership that will see beIN SPORTS air more than 400 live NBA games each season in the Middle East and North Africa (MENA). The...
Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard, which opened this week’s virtual Asia Forum. While Bhasin was bullish about the recovery in Asia - although he said it differed markedly country by country - and for the...
MCN Mediabrands, the media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering their respective clients rich insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the...
Riot Games, the game developer behind the popular Multiplayer Online Battle Arena (MOBA) video game League of Legends, took over Dubai’s iconic Burj Khalifa last night (Sunday 31st October), as it gears up to launch its hotly anticipated animated Netflix series Arcane, which will premiere globally on Netflix, November 6-7....
To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East agency to create a campaign featuring an eye-catching pink MINI in a clever visual pun on official advice to check for breast bumps. The car, featuring the words ‘circle around’ and ‘look for unusual...
Shahid – the world’s renowned Arabic streaming platform – says “Bonjour!” as it announces the arrival of its latest user interface. Shahid is now available in French, marking the third version of its user interface and experience for subscribers all over the world. Aimed at French-speaking users from territories including...
CNN International Commercial (CNNIC) has teamed up with Samsung Electronics (Samsung) for an advertising campaign that highlights the power of technology to build a better future and help people overcome challenges through tech innovations. Through the branded film series ‘Better Tech For All’ and brand alignment with the editorial initiative...
Snap has announced that it will launch a Creator Studio in Riyadh, Saudi Arabia in 2022 to support its highly engaged local community in delivering new experiences on Snapchat. The company has recently been investing in such studios in key international markets as a means to better serve local talent...
The momentum is clear; podcasts are at an all-time high and continue to grow with immense speed year on year. Rising Giants Network , a story-telling firm that is focused on scripting, producing, and building the world’s most immersive podcast experiences, has launched its first ever study into podcast consumption in...
