Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years. it’s not a complete break though; OMD will continue to work on McDonald’s USA local media as...
Technology is evolving at a rapid rate and a new group of technologies is set to revolutionise the way people live and work. Interested in the vast world of technology, Walkme.com utilised the latest data from analytics tool Buzzsumo to discover which game-changing technologies have been discussed the most online...
Universal Music Publishing Group (UMPG), a leading global music publisher, and Banijay, the world’s largest independent content creation and distribution group, have announced an exclusive global publishing and production music agreement. Under the terms of the deal, UMPG will work with Banijay Brands (Banijay’s extensive brand and commercial arm), which...
Group-IB, one of the global cybersecurity leaders, has uncovered a worldwide scam campaign targeting users in over 90 countries all around the world, including the UAE, Oman, and Qatar. The fraudsters employ the tried and tested technique with fake surveys and giveaways purporting to be from popular brands to steal...
Bentley Motors, the British luxury car manufacturer, has announced a special mentoring programme designed to support women in the fields of technology, engineering, design and business. Kicking off in the United Arab Emirates, the initiative will comprise a series of bespoke extraordinary women mentorships that will be organised in various...
If we have learned anything from the pandemic, it is the value of the communications function as a strategic discipline for business survival and brand resilience. Customer centricity, humanity and corporate social responsibility are no longer a nice-to-have. It is not a strategic choice but a business survival technique. Regardless of...
Empyre Communications, Dubai’s creative PR agency, which oversees a rich portfolio of luxury, hospitality, corporate, travel, tech and fashion brands, recently won the PR account, Courtyard by Marriott, a brand of hotels owned by Marriott International. Commenting on the agency's latest project win, Stephanie Farah, CEO & Founder of Empyre Communications, said:...
Gulf News, the leading English language news website in the UAE and bestselling newspaper, has collaborated with the global affiliate network Admitad, to launch the first discount codes section on a news site in the Middle East and North Africa (MENA) region, utilising the ‘White Label’ solution provided by Admitad....
New York Festivals AME Awards is now accepting entries for the 2022 competition. For 27 years AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results. “After two years of quarantine and wide-range industry disruption AME launches...
Iconic luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy. The global scope covers over twenty of Dolce&Gabbana’s global markets, including the United States, Italy, Germany, Russia, Spain, the United Kingdom and the Middle...
Snapchat is a platform where creators of all kinds can meaningfully grow their audience, build their business and entertain the community of more than 306M Snapchatters using the platform daily. One year ago, Snap launched Spotlight to lower the barrier to content creation and shine a light on the most...
Rolls-Royce Motor Cars Dubai has opened its revamped and expanded Ownership Services facility on Sheikh Zayed Road in Dubai. The new facility now spans 8,100 sq ft which makes it the largest Ownership Services facility in the Middle East and Africa. The expansion is a reflection of the luxury carmaker’s...
A total of 6 campaigns from 4 countries have been awarded by the 2021 Jury of the Care Awards considering their excellence in promoting care for people and the environment. This year’s Grand Prix goes to Havas Sports & Entertainment for Undercover Avatar, Association L'Enfant Bleu, and 5 other campaigns...
PANTONE, the global color authority, has announced its 2022 annual Color of the Year. For the year ahead, Pantone has chosen the shade ‘Very Peri’: a periwinkle blue that inspires calm but is vivified by a violet red undertone. This is the first time the company has created a brand-new...
Sharjah Media City (Shams) announced the three winners in its Podcast Competition, launched in November 2021 to attract talented and aspiring podcasters to hone their skills and empower them to become professional podcasters in the UAE and the region. The winners were Muna Al Dhaheri with her podcast ‘365 days...
