Communications veteran Alejandro Fischer joins Havas Middle East as Senior Vice President (SVP) - Strategy & Product Innovation for the region. In this new role, Alejandro will drive the integration of strategy, strategic processes and insights across all disciplines —Creative, Media and PR— within the Havas Village in the MENA...
Augustus Media has successfully acquired CamPlus Sports, the Dubai-based sports system integrator that portrays live matches and on-demand recordings. CamPlus Sports is a game changer, making local sports more easily accessible. They perform top-quality broadcasting for various sports clubs and schools across the country. The local sports stream provider has...
Striking the right balance between Classic (traditional) Out-of-Home (OOH) and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO's Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said Goddard, sales...
Dentsu MENA further strengthens its senior team with the appointment of Maya Tayara in a new role as Head of Client Engagement and Growth. Tayara will collaborate across dentsu’s three service lines – Creative, Media and CXM to provide further impetus for ongoing growth, with a focus on strengthening partnerships with...
WARC, the global authority on marketing effectiveness, has launched the WARC Awards for MENA Strategy 2022, a search for the region’s smartest strategic marketing ideas that have driven business growth. Launched in 2017, this case study competition is free to enter and is open to agencies, brand owners and specialists...
Multiply Group, a technology-focused holding company based in Abu Dhabi, has launched a holistic workplace wellness program, as part of their ESG commitment, that will promote work-life balance and support the mental and physical wellbeing of its 3,000+ employees. Multiply Group’s new Corporate Wellness Program will be administered in partnership...
Magazines and News outlets have devised a way to reach their target market by creating apps. Data from BanklessTimes.com reveals that mobile apps of news and magazines had the biggest amount of trackers as of February 2022. The findings were from research done on various categories of mobile apps. The...
Virtual credit cards are becoming an emerging trend in the Middle East and North Africa with growing consumer demand for more secure payment options, reveals Tribal. According to Tribal, a global company that provides integrated financial solutions for startups across the Middle East, its customers in the MENA use an...
The media and marketing sectors lead the list of most breached industries, as shown in the latest study by NordPass. The research was conducted to assess the password habits of high-level executives worldwide. While there are various reasons behind these data breaches, poor password hygiene is often spelled out as...
Social Media channels continue to be the favourite weapon of choice for marketers worldwide. According to the numbers put forward by StockApps.com, 64% of global marketers are either extremely or very confident about the effectiveness of advertising on social media platforms. On the opposite spectrum, podcasts have the least level of...
In less than six months since securing a $5.2m funding round, store management platform DukkanTek has expanded from UAE where it is headquartered into Oman, Qatar, Kuwait, Bahrain, Turkey and Saudi Arabia. This takes their presence to seven countries as they seek opportunities in North Africa. Dukkantek was founded in...
Since it ended 32 years ago, the weight of the memory of the Lebanese civil war still lingers on everyone’s mind, even on those of us who did not live it. Maabar, a 12-part podcast series, has recently been launched. "Through this project, the aim is to expand the conversation...
e& (formerly known as Etisalat Group) has launched its first set of non-fungible tokens (NFTs). This marks a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs. The inaugural set of NFTs will be distributed selectively, and the Group will be...
Volkswagen Middle East partners with Anghami, the popular music streaming platform in the Arab world, to promote safe driving through Anghami’s Auto Car Mode, a unique User Interface (UI). According to research by Anghami, over 60 million songs are listened to by people while driving each month. To ensure drivers...
The Advertising Business Group (ABG) appointed Ipsos, the number one research firm in MENA and third worldwide to spearhead the UAE Cross Media Measurement project, as of June 5, 2022. The media audience measurement project provides holistic and transparent advertising and content performance measurement in the advertising and media industry...
