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In Brief

Art & Design

News

Digital Ad Spend to Reach $753 Billion Globally in 2026 Image

Tech/Digital/AI

Digital Ad Spend to Reach $753 Billion Globally in 2026

Meta MENA launches ‘My Digital World’ website to educate users about online safety Image

Tech/Digital/AI

Meta MENA launches ‘My Digital World’ website to educate users about online safety

Social trends shaping business in 2022 and beyond Image

Tech/Digital/AI

Social trends shaping business in 2022 and beyond

Derya Matras 8 Feb, 2022

Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report Image

Tech/Digital/AI

Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report

Branding

Sanofi unveils new corporate brand and logo

On Arab Women’s Day, Max Fashion invited fathers to honor their daughters by changing nicknames Image

Advertising

On Arab Women’s Day, Max Fashion invited fathers to honor their daughters by changing nicknames

ArabAd's staff 3 Feb, 2022

Belhasa Driving School, MullenLowe MENA introduce the 100 Meters Blind Test aimed at improving road safety Image

Advertising

Belhasa Driving School, MullenLowe MENA introduce the 100 Meters Blind Test aimed at improving road safety

ArabAd's staff 2 Feb, 2022

The UAE Government Media Office shares a touching story to promote “The World’s Coolest Winter” Image

Advertising

The UAE Government Media Office shares a touching story to promote “The World’s Coolest Winter”

ArabAd's staff 31 Jan, 2022

Why Snapchat is an Attractive Platform for Consumer Electronics Brands Image

Tech/Digital/AI

Why Snapchat is an Attractive Platform for Consumer Electronics Brands

Rasha El Ghoussaini 30 Jan, 2022

The power of podcasts Image

Advertising

The power of podcasts

Iain Akerman 24 Jan, 2022

Scott Rose on NYF Advertising Awards 2022: ‘we're narrowing the competition's focus’ Image

Events

Scott Rose on NYF Advertising Awards 2022: ‘we're narrowing the competition's focus’

Is Influencer marketing a sustainable method for marketing communications? Image

Tech/Digital/AI

Is Influencer marketing a sustainable method for marketing communications?

Ilhem Allagui 24 Jan, 2022

How The Giving Movement benefited from increased awareness on Snapchat Image

Tech/Digital/AI

How The Giving Movement benefited from increased awareness on Snapchat

ArabAd's staff 20 Jan, 2022

Karim Bourgi and MullenLowe MENA fight cyberbullying and apologize on behalf of the internet with Chocapologies campaign Image

Advertising

Karim Bourgi and MullenLowe MENA fight cyberbullying and apologize on behalf of the internet with Chocapologies campaign

ArabAd's staff 19 Jan, 2022

ADON Boost, a new digital tool designed to ease online advertising Image

Tech/Digital/AI

ADON Boost, a new digital tool designed to ease online advertising

ArabAd's staff 17 Jan, 2022