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In Brief

Art & Design

News

Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix Image

Events

Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix

ArabAd's staff 18 Oct, 2022

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index Image

Tech/Digital/AI

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam Image

Advertising

Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam

ArabAd's staff 17 Oct, 2022

Five major mistakes brands make when conducting an influencer marketing campaign Image

Tech/Digital/AI

Five major mistakes brands make when conducting an influencer marketing campaign

LOERIES 2022: IMPACT BBDO wins big as UAE agencies dominate show Image

Events

LOERIES 2022: IMPACT BBDO wins big as UAE agencies dominate show

ArabAd's staff 12 Oct, 2022

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Image

Tech/Digital/AI

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

Unprecedented performance for the Middle East at Cresta Awards 2022 with Grand Prix earned by Impact BBDO Image

Events

Unprecedented performance for the Middle East at Cresta Awards 2022 with Grand Prix earned by Impact BBDO

ArabAd's staff 5 Oct, 2022

Always x Nasiba Hafiz unveil the ’Not Hot’ fashion line for women to stay cool Image

Advertising

Always x Nasiba Hafiz unveil the ’Not Hot’ fashion line for women to stay cool

ArabAd's staff 4 Oct, 2022

Building a sustainable and impactful addressable advertising strategy through inventory curation Image

Tech/Digital/AI

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

Tech/Digital/AI

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk 29 Sep, 2022

The One Show celebrates 50 Years with an engaging call for entries campaign by Design Army Image

Events

The One Show celebrates 50 Years with an engaging call for entries campaign by Design Army

ArabAd's staff 28 Sep, 2022

Nakheel’s rebrand designed to support Dubai 2040 Urban Master Plan Image

Branding

Nakheel’s rebrand designed to support Dubai 2040 Urban Master Plan

ArabAd's staff 26 Sep, 2022

Advertising

Daft Punk soundtracks campaign by Anomaly for luggage brand RIMOWA - turning engineering into art

The Golden Drum Festival 2022 reveals its winners Image

Events

The Golden Drum Festival 2022 reveals its winners

Vox Media’s “The Beauty of Blackness” earns the 2022 SeeHer Lens Award Image

Events

Vox Media’s “The Beauty of Blackness” earns the 2022 SeeHer Lens Award