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In Brief

Art & Design

News

Cannes Lions 2023 jury sees the highest ever representation from the Middle East Image

Events

Cannes Lions 2023 jury sees the highest ever representation from the Middle East

MENA lands seven shortlist entries for ADC 102nd Annual Awards Image

Events

MENA lands seven shortlist entries for ADC 102nd Annual Awards

ArabAd's staff 6 Apr, 2023

OTT content is the new global influencer Image

Tech/Digital/AI

OTT content is the new global influencer

Pooja Suvarna, Mediaplus ME 5 Apr, 2023

How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022 Image

Branding

How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022

ArabAd's staff 4 Apr, 2023

Branding

Pepsi has a new logo

ArabAd's staff 1 Apr, 2023

Industry experts share social media trends expected in 2023 Image

Tech/Digital/AI

Industry experts share social media trends expected in 2023

ArabAd's staff 29 Mar, 2023

Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Image

Advertising

Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?

Ghada Azzi 28 Mar, 2023

Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA Image

Advertising

Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA

Ghada Azzi 27 Mar, 2023

Impact BBDO brings in greatest performance for the Middle East at AdFest 2023 Image

Events

Impact BBDO brings in greatest performance for the Middle East at AdFest 2023

ArabAd's staff 27 Mar, 2023

Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist Image

Advertising

Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist

Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Image

Tech/Digital/AI

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

Christina Fakhry 23 Mar, 2023

$Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign Image$

Advertising

Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign

Four tactics to help Middle East marketers weather the tough times of 2023 Image

Tech/Digital/AI

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME Image

Advertising

Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME

ArabAd's staff 22 Mar, 2023

How to drive and measure impact this Ramadan Image

Tech/Digital/AI

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20 Mar, 2023