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Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising Image

Advertising

Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising

Ghada Azzi 19 Jan, 2025

Social media trends for 2025 by Tito Ribeiro Image

Tech/Digital/AI

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

AI in Market Research: Toluna ready to transform consumer understanding Image

Tech/Digital/AI

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

How Connected TV is Transforming Consumer Engagement! Image

Tech/Digital/AI

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

Roger Halaby on Narcissistic Consumers Image

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

To win in 2025, brands must adapt to the rapid evolution of retail media Image

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Tech/Digital/AI

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

GroupM debuts ‘NextM event’ in Saudi Arabia Image

In Brief

GroupM debuts ‘NextM event’ in Saudi Arabia

ArabAd's staff 19 Dec, 2024

Advertising

Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

ArabAd's staff 10 Dec, 2024

Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai Image

Advertising

Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai

ArabAd's staff 9 Dec, 2024

Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share Image

Advertising

Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share

ArabAd's staff 5 Dec, 2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time

An exciting collaboration between adidas Arabia and earth artist David Popa Image

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa

ArabAd's staff 26 Nov, 2024