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In Brief

Art & Design

News

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO Image

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

ChatGPT remains the clear market leader, as per Altindex data Image

Tech/Digital/AI

ChatGPT remains the clear market leader, as per Altindex data

UAE's cinema sector generates USD 217+ million in 2024 Image

Studies/Reports

UAE's cinema sector generates USD 217+ million in 2024

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader Image

In Brief

Young Saudi influencer Rateel Alshehri is redefining what it means to be a youth leader

ArabAd's staff 13 Mar, 2025

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Tech/Digital/AI

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

AI Assistants in Research: Friend or Foe? Image

Tech/Digital/AI

AI Assistants in Research: Friend or Foe?

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Tech/Digital/AI

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

UAE’s first drinkable billboard unveiled for Ramadan Image

Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

Tech/Digital/AI

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

ArabAd's staff 9 Mar, 2025

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy Image

Media

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

Rebecca Isaac 7 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

iPhone has surpassed an extraordinary $2 trillion in lifetime sales Image

In Brief

iPhone has surpassed an extraordinary $2 trillion in lifetime sales

ArabAd's staff 5 Mar, 2025

electriclime° MENA expands into new space to serve as an art and creative hub in Dubai Image

In Brief

electriclime° MENA expands into new space to serve as an art and creative hub in Dubai

ArabAd's staff 5 Mar, 2025

Zenith MENA gets the TikTok Marketing Partner badge Image

In Brief

Zenith MENA gets the TikTok Marketing Partner badge

ArabAd's staff 4 Mar, 2025

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach Image

Ads of the Week

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

Rebecca Isaac 3 Mar, 2025