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In Brief

News
Advertising
Tech/Digital/AI
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Gagan Uppal, Xapads MENA

Leveraging audience segmentation in CTV sports advertising Image

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

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Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.

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