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In Brief

News
Advertising
Tech/Digital/AI
Media
Production
Events
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Rasheeqa Jacquesson

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Image

Tech/Digital/AI

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

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About ArabAd

Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.

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