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Brazen MENA launches ‘UNITE’ to support the region’s independent business community

by ArabAd's staff

April 8, 2026

Brazen MENA, one of the region’s leading independent PR and communications agencies, has launched UNITE, a new, purpose driven initiative designed to support independent businesses in the UAE with practical communications advice and action.

At a time when many businesses are navigating uncertainty and making difficult decisions, the impact is being felt most by independent businesses. 

“As an independent business that has been here for 11 years, we understand the pressure. We believe in coming together, and we want to help others by offering our expertise. UNITE is our way of doing something practical and real to support the independent business community here, which we’re proud to be part of.” said Louise Jacobson, Managing Partner, Brazen MENA.

UNITE has been created to give something back, by offering practical support that can help businesses stay visible, communicate clearly, and create impact.

The initiative focuses on three areas:

PR and communications support

Three independent businesses will receive a complimentary PR campaign, designed to help them build visibility, strengthen credibility, and reach the right audiences.

Leadership sessions

Three independent business leaders will take part in a one-to-one coaching session with Louise Jacobson. Each session is shaped around what matters to them most, from navigating challenges and making decisions, to how they communicate their business.

With 25 years of communications experience and 11 years running a business in the region, Louise brings a practical, real-world perspective on what it takes to steady and grow a business in this market.

A practical PR guide

Brazen MENA has also released a free, downloadable guide designed for businesses managing their own PR and communications, focusing on what to say and how to stay visible.

How to get involved:

Independent businesses can apply by sending a short email to [email protected] outlining:

  • A bit about your business
  • Your story
  • Where you need help

More information can be found at: brazenmena.com/unite 

Brazen MENA, founded in 2015 by Louise Jacobson and recognised as one of PRovoke Media’s 100 Best PR agencies globally and PRCA MENA Large Independent Agency of the Year, is using its experience to offer something back to the business community it is part of.