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“The thrill of what awaits”

by ArabAd's staff

April 2, 2026

In a fast-paced industry often driven by deadlines and data, it’s the human stories behind the work that truly inspire. In this edition of Ad, Close and Personal, we meet Rima Esha, Group Chief Growth Officer at FEER McQUEEN, a dynamic leader whose passion for creativity, insights, and “epic” work is matched only by her love for life’s simple pleasures. From her admiration for icons to her mornings fueled by music, Rima opens up about what drives her, what keeps her grounded, and the dreams that shape her journey. Honest, warm, and unapologetically authentic, she shares a glimpse into the personal moments, inspirations, and values that define not just her career, but the person behind it.

What gets you up in the morning? The thrill of what awaits during the day…the coffee…the music while driving to work…friends…kids…LIFE

What do you enjoy most about your job?it’s the most colourful industry. You learn something new every single day! 

Who do you ultimately want to become? An auberge owner somewhere in the South of France or Italy.

What’s your motto in life? “Frankly my dear, I don’t give a damn” Clark Gable as Rhett Butler

What keeps you in the game? The love for insights, creative work, doing “epic” work

What keeps you up at night? My eldest daughter - waiting for her to come home 

What would be your worst nightmare? War in Lebanon, the sound of missiles 

What inspires you most? Being a good role model to my 2 daughters 

What music have you been listening to lately? Cesária Évora

What is the gadget you cannot live without? My music app 

What can we find on your phone? A lot of screenshots 

What quality do you most look up to in a friend? Does not judge, however, is willing to give me a piece of his/her mind whenever I go wrong. 

Who would you like to sit next to on a seven-hour flight? My childhood friend whom I lost to cancer. 

If you could live for one day the life of another person, who would it be? Anna Wintour 

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her? My late father, what will the future look like?  

If you were to be reincarnated, what would you like to come back as? Bob Dylan

If you were to change profession, what would you choose to do? A culinary chef 

What do you consider to be the greatest headline of all time? “Amen”

What business tip would you give the newbies? Be curious! 

What is your idea of perfect happiness? Sitting in the sun, with a glass of wine in one hand, listening to Bossa Nova Social Club in the background surrounded with the close ones.

Where can we find you on a Friday night? At a friend’s house for our Friday Ritual gathering.

If you could choose one superhero power, what would it be and why? Healing power, because it matters  

What would you do if you won the lottery?  Buy the auberge I want to retire in 

What is the one word you catch yourself saying too often? Forecasts 

What would you like to be doing five years from now? I have no idea!

If you could be anywhere in the world right now, where would you be? At a Clapton concert 

What’s the last book you read or movie you saw? Movie: “Chocolat”, Book: “Conversations with God” 

I AM 

I am... fun to be around 

I like…good music

I want... to read more books 

I have...2 beautiful daughters   

I wish... we can live in peace  


I hate... when people sing off beat  

I fear...snakes and cockroaches   


I Google...a lot of French words I don’t understand  


I wonder... how the world started?


I regret...never attending a David Bowie concert 
 

I love...wine 

I need...chocolate

If I ruled the world...I would make it borderless with no currencies 

I dream…of a cancer free world 


My Favourite…

Dream Destination: Cuba  

Restaurant: Le Gargotier  

Hotel: Palmyra Hotel in Baalbek  

Meal: Spaghetti carbonara (and a lot of fries)

Quote: “The truth shall set you free”

Book: Dr. Seuss “Oh, the Places You’ll Go!” 

Movie: “Le Jouet” 

Flower: Jasmine 

Animal: Dogs

Poet: Maya Angelou

Music/band: Led Zeppelin 

Painter: Banksy 

Heroes:  Jesus + … my mother