FP7 McCANN KSA bolsters leadership team in the Kingdom

Continuing its strong momentum and growth, FP7 McCANN Riyadh announces the appointments of Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director. The appointments come at a time of rising client demand and a renewed focus on Saudi-led creativity, bringing together global fluency and local relevance.

Marking a full-circle return to the McCANN network where his creative journey began on Madison Avenue in 1998, Saadi Alkouatli joins FP7 McCANN Riyadh as Executive Creative Director with over 25 years of leadership across North America and the Middle East. His career span includes McCANN New York, Leo Burnett, TBWA, VML, VICE Media Group, and most recently, Webedia Arabia. Saadi brings a rare creative duality - blending global craft with deep regional understanding - and has shaped award-winning campaigns for brands including Saudi Tourism Authority, Zain Telecom, McDonald’s, and the Royal Commission for AlUla.

In his new role, Saadi will oversee the creative direction of key accounts - including Saudi Tourism Authority, Samsung, and PepsiCo - driving ideas that align with the Kingdom’s evolving cultural narrative and business transformation.

With over 21 years of experience in strategic planning, advertising, and communications, Rawad Eldahouk brings a deep regional understanding of consumer behaviour, cultural nuance, and commercial impact. A creative at heart and a strategist by craft, he is best known for his award-winning work on iconic brands including stc. Throughout his career, he has shaped brand narratives for major names including Roshn, SABB, flyNas, and Burger King. His work has been recognised at global and regional award shows including WARC, Clio Awards, Effies, Dubai Lynx, and New York Festivals. Rawad has also contributed to the industry as a juror for platforms including WARC MENA, Effies, D&AD, and Shots.

In his new role, Rawad will lead strategic planning across FP7 McCANN Riyadh’s client portfolio - helping brands sharpen their positioning, strengthen market advantage, and unlock commercial value through strategy that aligns with Saudi ambition and long-term growth.