In Brief
London-based global brand experience powerhouse onepointfive opens office in the Middle East
by Naji Boulos
February 3, 2026
Its first work will be a major, fully-bespoke brand sponsorship activation for multi-national Commerce company Shopify at the eagerly anticipated Shoptalk Luxe
Award-winning brand experience agency onepointfive, known for its creatively bold and strategically impactful work with global brands including Shopify, Bumble, Longchamp and Microsoft is opening an office in Dubai.
The move is marked by a landmark international project for long-standing client Shopify at the inaugural Shoptalk Luxe event in Abu Dhabi this week, signalling a bold and ambitious first step into one of the world’s fastest-growing experience markets.
onepointfive was founded in 2019 by Rob Pryce and Joel Barsch over 3 pizzas (hence the name) and a belief that brand experience could be done better - with less siloed thinking and more humanity and fluency between B2B rigour and B2C creativity. The agency has quickly built a reputation for delivering work that connects with people and delivers real results.



