In Brief
Havas Play aquires Bearded Kitten
by ArabAd's staff
December 8, 2025
Havas strengthens its experiential marketing arm, Havas Play, with UK-based Bearded Kitten acquisition. Havas has acquired multi-award-winning experiential agency Bearded Kitten, strengthening its ability to deliver best-in-class brand experiences for clients in the UK and worldwide. This move bolsters Havas Play’s global proposition, providing added scale, creativity and production expertise in experiential marketing valued at $128.3bn globally.
Founded in 2007, Bearded Kitten has forged a powerful reputation for delivering immersive, end-to-end brand activations and experiential marketing campaigns for some of the world’s most iconic brands. Bearded Kitten currently works with Netflix, Unilever, Intuit, L'Oreal, Twitch and Beavertown and a number of existing Havas Media Network UK clients including Red Bull, Pokemon, Google and Disney.
