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In Brief

The One Show 2026 Lowers Barrier to Entry With Adjusted Fees for ME & Africa

by ArabAd's staff

November 28, 2025

Eight countries in Middle East & Africa are among those that qualify for The One Club for Creativity’s exclusive Currency Value Adjustment program, offering adjusted fees for entries from 39 countries into The One Show 2026. The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar.  The One Show is the only major global advertising awards show to offer adjusted fees based on an entrant's location and exchange rates.  


For the Middle East & Africa region, a 15% adjustment will be applied for all One Show 2026 entries received from Egypt, Jordan, Kenya, Lebanon, Morocco, South Africa, and Tunisia.  Entries received from Bahrain qualify for a 10% adjustment.