In Brief
Ipsos names No. 1 Most Innovative Insights & Analytics Company
by ArabAd’s staff
November 25, 2025
Ipsos has been
named by Greenbook as the world’s No. 1 Most Innovative Insights &
Analytics Company for the third year running. Greenbook’s 2025 GRIT Business
& Innovation Report also identified Ipsos as the top-ranked full-service
supplier and No. 1 qualitative research supplier globally.
