In Brief
McCann Content Studios Wins BTC Digital Brief
by ArabAd's staff
November 20, 2025
McCann
Content Studios, part of FP7 McCann MENAT, has been appointed as the official
social and influencer partner for Bullion Trading Center (BTC), one of the
region’s most trusted names in precious metals. The studio will lead BTC’s
digital presence across platforms - overseeing social strategy, day-to-day
content creation, creator collaborations, and influencer-led storytelling.
