Creativity - Ads of the Week

Nissan's Addresses an 'Ode to Empty Roads' to promote self-isolation

March 26, 2020

At Nissan Middle East, it has always been of utmost importance to develop mobility technology that allows people to drive safer and smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience.

But today, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand was keen on promoting self-isolation through a campaign encouraging drivers to stay home and safe.

The “Ode to Empty Roads” film, which was created by TBWARaad agency for nissan Middle East, depicts beautiful scenes of empty streets, conveying a message of solidarity and support and encouraging drivers to stay home, stay safe and leave the roads empty.